The third issue of The CrushIt Column has just been released. Remember this is your dedicated affiliate newsletter to give you the inside scoop on everything Helium 10 and CrushIt related!
Adtomic is our PPC tool for Amazon which is available for Diamond plan and above. This tool offers management solutions for your PPC efforts and allows you to create, manage, and optimize those campaigns.
One of the best features of Adtomic, is the way that it simplifies managing PPC. Using this tool allows you to pull data for your PPC campaigns as well as high-level KPIs such as Total Advertising Cost of Sales (TACoS). Having access to this data can allow you to make smart and strategic decisions that fit your business.
Adtomic delivers keyword bidding suggestions using powerful AI and algorithms. Using this feature takes the guesswork out of keyword bidding to help you optimize your listings. There is also three different campaign templates to choose from that cater to your goals as well as your PPC experience level. With this feature, it is easier to start and run campaigns!
This tool was created with Amazon sellers in mind and was truly made to make PPC a breeze. E-commerce is ever-changing and Helium 10 does everything to make sure you have the tools and resources you need to be a success. If you are interested in learning more about Adtomic, contact your affiliate manager or visit our Adtomic information page.
It’s finally the month of July and that means that Amazon Prime Day 2022 is just around the corner! Amazon has announced that Prime Day this year will take place between July 12th and July 13th. This huge annual 2-day event is the biggest sale that Amazon hosts during the year. As Amazon sellers, you want to make sure you are prepared for this event.
With inflation rising, it’s no secret that consumer spending has been decreasing as Americans and people from around the world are feeling a recession on the horizon. According to a survey completed by CNBC, more than 81% of Americans feel a recession coming and have started to change their spending habits to reflect that. The consumer price index has shown that inflation is currently the highest it has been since the 1980s coming in at 8.6% at the end of May of 2022.
So what does this mean for you as an Amazon seller for Prime Day? It means it’s time to buckle down and make your listings as great as they can be. Here are some things you can do to make sure you and your Amazon listings are Prime Day ready!
The first thing you should do is make sure to optimize your listings for sales. This means checking your images, bullet points, description, and title for all of your live listings. An easy way to do this is by using the Helium 10 tool Listing Analyzer. Using this tool you can import your ASINs and compare them to your competition and the market to make sure that you are competing well! You can also check the areas of your listing that need improvement.
Another thing you can do is check on your marketing efforts using social media and PPC. Using marketing to your advantage will help elevate your listings visibility to consumers as they are searching for what they want to buy on Prime Day. By making sure your PPC efforts are the best they can be as well as your social media efforts, it is more likely that your listing will be found instead of your competitors. Helium 10 has created a unique PPC tool called Adtomic that can help you manage and optimize your PPC campaigns on Amazon.
As we approach Prime Day, make sure to keep your eye on your email so you don’t miss out on any Helium 10 Prime Day promotions!
Fight Entropy!
Fight What?
We’re not referring to the Physicists’ definition of the thermodynamic concept of course. What we are referring to is the natural tendency of things to progress from order to disorder.. the concept commonly referred to as "Entropy". This concept applies to every aspect of our lives, however, it is very important to be acutely aware of it in the context of successful affiliate marketing.
Your first defense against entropy when promoting Helium 10 is establishing a promotion strategy with a long-term vision.
At all times you want to literally have an outline for at least 1 month into the future. The types of content you want to create, on what subjects, and the channels where you will publish. You want to envision where your audience is today, what is interesting to them now, where you can take them in the future and what will be interesting to them then.
Your second defense against entropy is to make the commitment to stay organized.
This one is key to fighting almost any kind of entropy, and you can get extremely broad with it, but to break it up into some relevant aspects of an organization as they pertain to affiliate marketing:
Think about the way you organize your content and where you place your CTAs. Have you led with enough value, have you made the emotional connection with your audience? If not, your CTA is unlikely to convert.
Organize content chronologically. Whether it be videos, blogs, or course modules, make sure to organize chronologically so that people who dive into your more advanced content in the future can go back and consume your earlier publications. (Pro-tip, you can do this via playlists on YouTube).
Organize your schedule and content pipeline, to give you enough content to deliver on time. Create content ahead of publication to avoid delays in getting it out.
Your third and perhaps most important defense against Entropy is consistency. You may have heard the phrase “Consistency is Key.” It's very true in affiliate marketing success.
Even if your content doesn’t always hit its mark and convert if you are publishing consistently, you are not only going to keep your audience engaged and growing, but you are also going to juice the internet algorithms on the platforms you are posting.
There you have it. If you can fight entropy, or in other words fight disorder in your affiliate marketing efforts by having a clear vision, a fleshed-out strategy, staying organized, and remaining consistent, you will see success!
-Michael Radziszewski AD, Affiliate Strategy, Helium 10
This month's affiliate spotlight goes to Olivier Allain! During our Product Research YoutTube Contest, he had over 69 unique comments on his video submission winning him the Most Unique Comments prize. Great job Olivier, keep crushing it!
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Start embracing the potential for affiliate marketing success. Get your copy of our comprehensive guide, The Affiliate Marketing Opportunity.
Inside you'll discover:
Want to learn more? Download the ebook here.
Anyone who has an audience or is starting to build one. We especially encourage fans (and users) of Helium 10, as well as people with existing knowledge of Amazon FBA and Helium 10.
The Helium 10 Affiliate Program pays you on the first of the month, after you reach a monthly threshold of $150.00 or more. Payments are paid out through PayPal.
Your Affiliate Account Manager will provide you with materials such as graphics, copy, branding guidelines, and plenty of other assets for you to use.
You will be assigned a dedicated Affiliate Account Manager to help you at every step of being a Helium 10 affiliate.
Yes! Other affiliates have – why not you?